"The reasons to believe in Switzerland" is an initiative launched in 2020 by the Mirabaud Group in collaboration with two scientific partners, the EPFL and the swissnex Network, whose influence extends far beyond our borders. Initially planned as a major conference held at the SwissTech Convention Center, the project evolved - for obvious sanitary reasons - into a series of mini-videos, gathering the view & thoughts of a variety of Swiss figures, who embody the Switzerland of today.

Our aim is to be part of a reflection on our country and thus contribute to making its many qualities more widely known. Switzerland is much more than chocolate, watches, banks and mountains. We owe a great deal to this country, to its political and monetary stability, to its educational system, to its openness towards the world and to its constant willingness to be at the forefront of innovation.

Through this modest contribution, of a deliberate light and offbeat tone, we would like to thank Switzerland and open the eyes of its detractors to the chance we have to evolve, every day, in a safe and empowering environment.

Discover our videos here and on our social networks.

Scientific partners

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Discover what Swiss personalities think

Stay tuned for a new video is released every Tuesday

Jean-Marc Pontroué

CEO of Panerai

Jean-Marc Pontroué

Jean-Marc Pontroué is the CEO of the watch brand Panerai, owned by the Richemont Group.

We are 8 million ambassadors promoting Switzerland today.

Jean-Marc Pontroué

Jean-Marc Pontroué is the CEO of the watch brand Panerai, owned by the Richemont Group.

We are 8 million ambassadors promoting Switzerland today.

Daniela Ryf

Swiss triathlete
See you on
Tuesday 01 December 2020 09:30

Melanie Oesch

Singer

Melanie Oesch

Melanie Oesch is the icon of modern yodelling and the singer of the band "Oesch's die Dritten". She has succeeded in making people love yodelling far beyond the Swiss borders.

My wildest dream is that yodelling would one day become the fifth national language.

Melanie Oesch

Melanie Oesch is the icon of modern yodelling and the singer of the band "Oesch's die Dritten". She has succeeded in making people love yodelling far beyond the Swiss borders.

My wildest dream is that yodelling would one day become the fifth national language.

Adolf Ogi

Swiss Politician

Adolf Ogi

Adolf Ogi is a Swiss politician. He was elected to the Swiss Federal Council from 1987 to 2000 and was twice president of the Confederation.

Switzerland has enjoyed peace and freedom since 1848. That is a world record!

Adolf Ogi

Adolf Ogi is a Swiss politician. He was elected to the Swiss Federal Council from 1987 to 2000 and was twice president of the Confederation.

Switzerland has enjoyed peace and freedom since 1848. That is a world record!

Bertrand Levrat

Director General, HUG

Bertrand Levrat

Bertrand Levrat is the Director General of the Geneva University Hospitals (HUG).

Leadership is about making my employees' eyes shine.

Bertrand Levrat

Bertrand Levrat is the Director General of the Geneva University Hospitals (HUG).

Leadership is about making my employees' eyes shine.

Camille Vial

Managing Partner at Mirabaud

Camille Vial

Camille Vial is the first woman to be a Managing Partner at Mirabaud.

I strongly believe that sustainable finance can no longer be an exception for banks, but rather the absolute norm.

Camille Vial

Camille Vial is the first woman to be a Managing Partner at Mirabaud.

I strongly believe that sustainable finance can no longer be an exception for banks, but rather the absolute norm.

Swissnex San Francisco

Swissnex San Francisco

Switzerland as seen from San Francisco

Swissnex San Francisco

Switzerland as seen from San Francisco

Michel Pont

Football professional

Michel Pont

Michel Pont was a professional football player and assistant trainer of the Swiss national team between 2001 and 2014. He participated in three World Cups (2006, 2010 and 2014).

Today we are in the top ten in the football world rankings.

Michel Pont

Michel Pont was a professional football player and assistant trainer of the Swiss national team between 2001 and 2014. He participated in three World Cups (2006, 2010 and 2014).

Today we are in the top ten in the football world rankings.

Pierre Vandergheynst

Vice-President for Education, EPFL

Pierre Vandergheynst

Pierre Vandergheynst is the Vice-President for Education at the EPFL.

Being a finished product at the end of our university studies is a conception of the past.

Pierre Vandergheynst

Pierre Vandergheynst is the Vice-President for Education at the EPFL.

Being a finished product at the end of our university studies is a conception of the past.

Raphaël Domjan

Eco-adventurer

Raphaël Domjan

Raphaël Domjan is an eco-adventurer who has completed the first solar-powered round-the-world trip with the PlanetSolar catamaran. He now leads the SolarStratos project, which aim is to fly into the stratosphere with a solar aeroplane.

Today, I expect from Switzerland a change of paradigm.

Raphaël Domjan

Raphaël Domjan is an eco-adventurer who has completed the first solar-powered round-the-world trip with the PlanetSolar catamaran. He now leads the SolarStratos project, which aim is to fly into the stratosphere with a solar aeroplane.

Today, I expect from Switzerland a change of paradigm.