The successful first close exceeded targeted amount of EUR 50 M by achieving in excess of EUR 56 M attracted from investors across Europe, Latin America, the Middle East and Asia. Mirabaud is extremely pleased to have secured this backing.
This is Mirabaud’s second theme-based private equity strategy, after its vehicle investing in ‘Living Heritage Companies’ within the luxury sector was successfully closed in December 2018.
The Mirabaud Lifestyle Impact & Innovation vehicle seeks to tap into the current millennial-led consumption revolution by supporting the European and global entrepreneurs likely to become key players in the digital, lifestyle and innovation spheres of the future. In addition to capital injections, the Mirabaud team will also provide assistance and insights in marketing, management, distribution and innovation.
The highly skilled team behind the Mirabaud Lifestyle Impact & Innovation vehicle includes David Wertheimer, who works alongside Renaud Dutreil, Head of Private Equity, as well as Luc-Alban Chermette, Deputy Head of Private Equity.
New consumer trends accelerating by the current situation
Despite the continued uncertainty caused by the coronavirus pandemic, the economic upheaval is likely to accelerate the trends powering the innovative companies tracked by the Mirabaud Lifestyle Impact & Innovation strategy.
“The positioning of our strategy has always been oriented towards new consumption patterns, which have only been reinforced by the current global economic trends. The companies we are targeting all have business models aligned to the consumer behaviours and expectations of today and tomorrow. The lifestyle industry is evolving and is increasingly incorporating personal wellbeing and innovation, while consumers are demanding improved values from companies and brands – such as social links and environmental consciousness.,” says David Wertheimer.
The areas targeted by the Mirabaud Lifestyle Impact & Innovation vehicle include brands in ready-to-wear, beauty and cosmetics, jewellery and watches, accessories, as well as health and lifestyle. However, the DNA of these groups will be distinct from traditional business models – demonstrated by differentiated product offerings and distribution channels, as well as imaginative customer experiences. The brands must also display strong messages in relation to authenticity and values, particularly in social and environmental engagement and responsibility.
In addition, the Mirabaud Lifestyle Impact & Innovation strategy will look to invest in B2B companies within the ‘digital lifestyle’ space, which can capitalise on evolving tech trends in the fashion-tech and retail-tech ecosystems.
“While investor attraction towards the lifestyle industry had previously driven valuations to excessive levels, the Covid-19 pandemic has resulted in a timely correction in values, as well as increased the liquidity needs for companies within the space,” Lionel Aeschlimann adds. “Our investment capacity allows us to take
advantage of a number of appealing opportunities, while also enabling the creations of synergies between the B2B and B2C portfolio companies.” concludes Renaud Dutreil.
The Mirabaud Lifestyle Impact & Innovation vehicle is seeking to complete three investments before the end of the year. In parallel, the fundraising period will pursue in 2021.