The reasons to believe
in Switzerland

"The reasons to believe in Switzerland" is an initiative launched in 2020 by the Mirabaud Group in collaboration with two scientific partners, the EPFL and the swissnex Network, whose influence extends far beyond our borders. Initially planned as a major conference held at the SwissTech Convention Center, the project evolved - for obvious sanitary reasons - into a series of mini-videos, gathering the view & thoughts of a variety of Swiss figures, who embody the Switzerland of today.

Our aim is to be part of a reflection on our country and thus contribute to making its many qualities more widely known. Switzerland is much more than chocolate, watches, banks and mountains. We owe a great deal to this country, to its political and monetary stability, to its educational system, to its openness towards the world and to its constant willingness to be at the forefront of innovation.

Through this modest contribution, of a deliberate light and offbeat tone, we would like to thank Switzerland and open the eyes of its detractors to the chance we have to evolve, every day, in a safe and empowering environment.

Discover our videos here and on our social networks.